Private label fitness equipment and sports goods with your brand
SportsiQ supplies private label fitness equipment and sports goods with your brand to sports shops, online sellers, sports brands and retail chains across the EU, the UK, Switzerland and Norway: your logo, packaging, EAN codes and GPSR labels on yoga mats, resistance bands, jump ropes, weights, balls, activewear and bags. Private label earns more and is harder to compare on price than reselling someone else’s product, and it ranges from a logo on a catalogue item to a product developed for you.
We publish the numbers: typical minimums start at about 300 pieces per model, small enough to test a line before you scale it. SportsiQ stays the EU importer, so you buy from a Polish company, EnjoyGroup Sp. z o.o.
Private label fitness equipment: what we can brand for you
Logo on the product
Print or embossing on private label yoga mats, woven labels on bands and apparel, engraving on bottles, whatever suits the material.
Packaging
Retail boxes, mat straps, swing tags, inserts and shipping cartons in your design, with barcodes.
Colours and materials
Your palette on mats, grips, bags and coatings, chosen from factory options or developed for you.
Product changes
Different sizes, thicknesses, weights or handles, or new moulds, developed with the manufacturer.
Labels and documents
GPSR labels, instructions and safety information prepared with your brand name on them, in the languages of your markets.
Marketplace readiness
EAN/GTIN codes, FNSKU labels, carton marks and packing according to Amazon FBA or your 3PL.
Private label minimums by type of change
| What you change | Typical minimum | Effect on lead time |
|---|---|---|
| Your logo on packaging, strap or bag only | Often below 300 pcs, by product | Little or none |
| Logo on the product (print, emboss, engraving, label) | From about 300 pcs | Within the 25–45 days of production, stated in the offer |
| Custom colours or materials | Above 300 pcs, set by the material supplier’s minimum | Longer: material is made for you |
| New mould or new design | Agreed per project, tooling quoted separately | Longest: development and new samples |
Indicative. Exact minimums depend on the product and manufacturer, and are confirmed in the offer. Heavy machines, racks and treadmills are agreed per project.
From idea to your branded product, step by step
-
1
Choose products
From the catalogue or your own research. We tell you which categories need extra documents or tests.
-
2
Design
You send the logo and brand colours; we prepare mock-ups and packaging layouts with the factory.
-
3
Pre-production sample
A branded sample to your address for approval.
7–14 days -
4
Production and inspection
Mass production, then our inspection against the approved sample.
25–45 days -
5
Delivery
To your warehouse, a 3PL or Amazon FBA, with customs and VAT handled.
25–45 days
Products that work well under your brand
A few of the 816 products you can order today — with supplier minimums or under your own brand.
Photos are supplied by the factories. Final colours, packaging and branding are agreed per order.
What you need to start
- Logo in vector format (AI, EPS, SVG or PDF)
- Brand colours (Pantone or HEX)
- The products and quantities you want to test
- Countries and channels you will sell in (for label languages and documents)
- EAN codes, or we can advise where to obtain them
- Your target retail price, which we work back to a buying price
- For a January launch: your factory order placed by mid-September
SportsiQ at a glance
- What we do
- Factory-direct import of sports and fitness equipment for European businesses: wholesale catalogue, private label, gym and studio fit-out, sourcing, quality control, compliance and delivery.
- Company
- EnjoyGroup Sp. z o.o., Biała Podlaska, Poland (EU). Sister brands: MascotiQ (custom mascots), SouveniQ (souvenirs), PetsIQ (pet products), CampIQ (camping), VoyagiQ (travel accessories).
- Catalogue
- 816 products in 16 categories: strength machines, weights, cardio, yoga and pilates, fitness accessories, boxing, balls, rackets and nets, golf, swimming, SUP and kayaks, cycling, skates and scooters, activewear, sports bags, darts and archery.
- Minimums
- Catalogue items from the factory MOQ (shown on each product page); private label from 300 pcs per model; weights priced per piece or per kg.
- Prices
- Indicative net “from” price per piece on every product page (factory MOQ, excl. VAT, freight and duty); delivered-price offer within 2 working days.
- Lead times
- Samples 7–14 days; production 25–45 days; rail or sea to Poland 25–45 days; air 7–12 days.
- Compliance
- GPSR labelling as EU importer, EN ISO 20957 data for training equipment, REACH/PAH checks for rubber and PVC, EN 1078 for helmets, CE for electrical cardio, pre-shipment inspection.
- Markets
- All EU countries, the UK, Switzerland and Norway; support in English, German, Polish, French, Italian, Spanish and other EU languages.
Frequently asked questions
What is the minimum order for private label fitness equipment?
From about 300 pieces per model for a logo on the product. Packaging-only branding can start lower, new designs higher.
Who is responsible under the GPSR if I use my own brand?
You are treated as the manufacturer: under GPSR Art. 13, a company that places a product on the market under its own name or trademark takes that role. We remain the importer, with our details on the label too. We set out who does what in the contract. Please confirm the details with your adviser, as this is not legal advice.
Does own-brand packaging change my obligations?
Yes. Under the Packaging Regulation (EU) 2025/40, a brand on the packaging can also make you the manufacturer for packaging purposes (Art. 21), so packaging registrations need a check for each country.
Are material tests needed for rubber, PVC or latex products?
Often yes. REACH Annex XVII limits PAH in rubber and plastic parts that touch skin and phthalates in PVC, and latex bands need an allergy warning. We order lab tests where the material requires it and you see the report.
Who owns the design of my private label product?
You do. Logos, artwork and moulds paid for by you belong to you and are not used for other clients.
Can you prepare private label goods for Amazon FBA?
Yes: FNSKU labels, carton marks, packing to FBA requirements and delivery to the fulfilment centre you are assigned.
Which fitness products work best as private label?
Light products that carry a logo well: yoga mats, resistance bands, jump ropes, activewear, sports bottles and gym bags. They start from about 300 pieces per model with a logo on the product, and ship cheaply in mixed cartons.
Are you a private label manufacturer?
No — SportsiQ is an EU importer, not a manufacturer. Your products are made by partner factories; we agree the specification, approve samples with you, inspect the goods and import them with your brand and our importer details on the label.
Send us your product list
Links, photos or a spreadsheet are enough. You get delivered prices, minimums, lead times and the documents available within 2 working days.
Request a quote
Send a product list, links or photos. We reply with prices delivered to your country, minimum quantities and lead times.
- Reply on working days, usually within a few hours
- Prices delivered to your door, customs and VAT included in the calculation
- Written offer within 2 working days